This week, I’m looking at the banks – and how there was more to the sudden surge in interest on 26th February than first met the eye. I’ll look at some ways to get to the bottom of an apparently unexplained rush to the web and explore some of the disadvantages of having customers that signed up out of necessity rather than choice.
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Planner Nicholine Hayward's blog on how to mine the riches of the Internet for instant and authentic insights - and how to use that information for clever communications strategies. And some random stuff too. I am a Planner after all.
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The day the high street died
Keywords:
banks,
natwest,
rbs,
evidence,
detractors,
weekend,
twitter,
strategy,
storytelling,
search,
propaganda,
PR,
planning,
opportunity,
motive,
mood,
interest,
Insight,
Google,
digital,
denial,
demand,
consumer,
communities,
communications,
commentary,
attitudes,
advocacy
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