This week, we’re going to look at the launch of the new Apple tablet – the iPad and examine what the search behaviour of the online population can tell us about Apple’s pre-launch activity, the reception that the new product has enjoyed and what the prognosis is for it in the longer term.
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Planner Nicholine Hayward's blog on how to mine the riches of the Internet for instant and authentic insights - and how to use that information for clever communications strategies. And some random stuff too. I am a Planner after all.
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The iPad has landed
Keywords:
ipad,
iphone,
samsung,
itunes,
nokia,
homework,
Apple,
xbox,
planning,
marketing,
interest,
Insight,
holiday,
forums,
engagement,
direct,
demand,
consumer,
connoisseur,
communities,
communications,
commentary,
Christmas,
brand,
attitudes,
advocacy
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