The Living Room :: Christmas Special

Planner Nicholine Hayward's blog on how to mine the riches of the Internet for instant and authentic insights - and how to use that information for clever communications strategies. And some random stuff too. I am a Planner after all.

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Christmas Special

by Nicholine on Tue 22 Dec 2009 16:51 GMT | Permanent Link | Cosmos

Because it’s Christmas, I thought you might enjoy a special edition of my Insight of the Week.

In it, I've explored the data, based on consumers' online behaviour, behind some commonly held assumptions about Christmas. Do we really hate sprouts? Are men genuinely bad at Christmas shopping or just pretending? Are we putting our decorations up earlier every year or does it just seem that way?

Read it and discover the truth!

Have a lovely Christmas everyone!

Attachments:

Christmas Special.doc (1.6MB)

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